Most blogs tell you “watch for trends” or “look at what creators save.”
But nobody tells you where to look, how to look, what buttons to click, or what signals matter.
Here is the real, practical system used by high-performing template creators.
You can follow these steps today and start spotting Christmas digital-product trends before anyone else.
1. Pinterest: The Fastest Way to Spot Early Christmas Trends
Why Pinterest?
People start searching for Christmas in September, but most creators only notice it in late November.
Pinterest shows the shift early through Search, Trends, and Predicts data.
Step-by-step: What to check on Pinterest
A. Pinterest Search Bar (first indicator of demand)
Go to Pinterest and type the word “Christmas” or “holiday”.
Stop typing.
Look at the autocomplete suggestions that appear.
Examples you might see:
“christmas printable ideas”
“christmas planner pages”
“neutral christmas aesthetic”
“christmas instagram templates”
These aren’t random.
Pinterest only shows suggestions that already have rising search volume.
These are product ideas. Write them down.
B. Pinterest Trends Tool (exact visual trend data)
Go to: trends.pinterest.com
Search words like:
Christmas
holiday planner
festive
advent
winter aesthetic
Look at:
rising searches
colours that spike
styles trending earlier than last year
categories with off-season growth
This tool literally tells you what is about to trend.
C. Pinterest Predicts (future trend forecast)
Every year Pinterest releases Pinterest Predicts, which shows upcoming seasonal themes.
Search for: “Pinterest Predicts Christmas”.
You’ll find broad ideas like:
“Soft winter palettes”
“Warm minimal holiday décor”
“Calm holiday lifestyle”
These are powerful creative directions for your digital products.
2. Etsy: Real-time Market Demand for Christmas Digital Products
Etsy shows EXACTLY what buyers are searching for right now and it shows trends months before peak demand.
Step-by-step: What to check on Etsy
A. Etsy Search Bar (rising product niches)
Type in:
christmas
holiday
winter
festive
december planner
Pause halfway while typing.
Watch the autocomplete suggestions.
Examples:
“christmas instagram bundle”
“christmas planner pdf”
“holiday notion template”
“christmas clipart neutral”
These autocomplete terms are based on actual buyer behaviour.
B. Etsy Bestseller Tags (what buyers already want)
After searching, click on listings with a small text label saying: “Bestseller”.
Analyse:
layout style
colours
fonts
content type
bundle structure
price
Ask yourself:
“What version of this is missing?”
“Can I offer a cleaner, more modern version?”
“Is this available in feminine/minimal/neutral style?”
C. Filter by “Most Recent” (fresh sellers entering the niche)
This tells you what other creators just started publishing.
The patterns reveal where the market is moving.
3. TikTok & Instagram: Social Style Shifts Before Christmas
Social platforms show the AESTHETIC trend what people visually like this season.
Step-by-step: What to do
A. Search these hashtags:
On TikTok/Instagram, search:
#christmaseveryday
#holidayaesthetic
#winteraesthetic
#christmasdecor2024
#neutralchristmasdecor
#pinkchristmas
#cozychristmas
#holidayplanning
Look for:
colour palettes showing up repeatedly
décor trends
textures
photography style
mood (minimal, cosy, glam, vintage, neutral)
These styles become the visuals coaches want for their templates.
B. Check trending audio used in “Christmas planning” videos
If coach-style planners or aesthetic videos use certain sounds often, it’s a sign of rising demand.
4. Retail Stores: Real-life style hints (yes, offline shops)
Yes, offline stores matter, because digital design follows real-life décor trends.
Visit these stores (or browse their websites):
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Target
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IKEA
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HomeGoods
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Michaels
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Walmart
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H&M Home
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Amazon Holiday Store
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Big Bazaar / Lifestyle (India)
Look specifically for:
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wrapping paper colours
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ornament styles
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textures (wood, wool, metallics)
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pattern trends (stripes, stars, vintage shapes)
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materials (paper cutout, handmade, neutral tones)
If stores push a theme heavily example: “neutral beige Christmas” or “gingerbread holiday” this will heavily influence what digital buyers find attractive.
5. Google Trends: Search volume patterns
Go to: Google Trends
Search for:
-
Christmas templates
-
holiday planner
-
Christmas Instagram posts
-
festive content ideas
-
Christmas digital products
What to watch:
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keywords growing earlier than last year
-
breakout terms
-
rising related queries
-
seasonal growth curves
This tells you the right time to publish.
6. Reddit & Facebook Groups: Real questions reveal real demand
Search Reddit groups like:
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r/Coaching
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r/ContentCreators
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r/EtsySellers
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r/CraftBusiness
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r/DigitalProducts
Look for questions like:
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“What Christmas freebie should I offer?”
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“How do I plan content for December?”
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“Any good holiday templates?”
These unfiltered questions show EXACT NEEDS.
Same with Facebook groups for:
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coaches
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Etsy sellers
-
Canva users
-
content creators
Check posts where people ask for help with:
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holiday overwhelm
-
December content planning
-
festive branding
-
gift ideas
-
year-end client activities
Each question = a digital product idea.
7. Amazon: Bestseller Lists for Christmas Categories
Go to Amazon and check:
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Books → Christmas planners
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Stationery → Holiday organisers
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Calendars → Advent
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Craft → Holiday printables
Amazon bestseller lists show consistent patterns in:
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colour styles
-
themes
-
layout structures
These translate perfectly into digital versions.
FINAL SUMMARY: EXACT PLACES TO FIND CHRISTMAS DIGITAL PRODUCT TRENDS
Here is your quick checklist:
Platforms to check
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Pinterest Trends
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Pinterest Search
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Etsy Search
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Etsy Bestsellers
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TikTok Hashtags
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Instagram Aesthetic Trends
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Google Trends
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Amazon Holiday Bestsellers
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Reddit Coaching Threads
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Facebook Creator Groups
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Retail Store Websites
Types of signals
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search suggestions
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rising keywords
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new listings
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bestseller tags
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repeated colour palettes
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popular aesthetic themes
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common complaints
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seasonal questions
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store décor themes
This is how top digital creators predict Christmas trends with accuracy — not guesswork.